Etsy SEO: 10 Helpful Tips to Cut Through the Noise

Emma Swift

etsy seo

etsy SEOFor an Etsy seller, it is not easy to stay on top of the competition as quite a number of entrepreneurs are selling their wear on this platform. It may be so scary standing in front of a number of products and sellers on one platform, whereby you feel like you are fighting for a tiny piece of the cake. 

However, keep hope, as there are some easy solutions for increasing Etsy SEO value in your shop and listings. So, here are 10 ways to break through the noise and have more buyers on Etsy.

10 Helpful tips for Etsy SEO

In this list, we have given you 10 Etsy SEO as tip, have a read:

Keyword your titles and tags.

Keywords are the words and phrases that users use to search for what they want on Etsy. You need to choose keywords that describe your products as well as your target audience but at the same time, not be too general or too specific. For example, if you sell handmade jewellery, you will not want to use terms such as ‘jewellery’ or ‘handmade’ because they are too general and would be lost in the ocean of results. 

However, you should also avoid targeting keywords such as ‘sterling silver wire wrapped turquoise pendant necklace’ because they are too specific and may restrict your audience. A good compromise would be something like “a turquoise necklace” or ” wire-wrapped pendant”.

Use long-tail keywords

The long tail keywords are longer phrases which have less competition and more customers. They can help you achieve high ranks for niche markets and bring more quality leads. For instance, rather than using ‘candle’ as a keyword, you could use ‘soy wax candle with lavender scent’ or’ hand-poured candle with wood wick’. 

Long-tail keywords can also help you to rank for different variations of the same term, like “lavender candle”, “soy candle”, “wood wick candle, etc.

Use all 13 tags available.

You can also use tags to add keywords to your listings and allow shoppers to find you. You can use up to 13 tags per listing, so make sure you use all of them in a way that they count. Do not use the same keywords in your tags as in your title, but use synonyms, related terms or other features of your product. 

For example, if your title is turquoise necklace, your tags can be blue stone necklace, boho jewelry, gift for her, birthstone necklace and so on.

Optimize your categories and attributes

Categories and attributes are the filters through which shoppers search for products on Etsy. They assist Etsy to know what your product is and put it before the right buyers. You can select up to three categories for each listing, from general to specific. For instance, if you sell a turquoise necklace, your categories should be “Jewelry > Necklaces > Pendants”. 

You can also include attributes such as color, size, material, style, season, etc., based on your product category. They will also appear as tags for your listing, so select them carefully.

Write clear and engaging descriptions.

You present your product’s features, benefits, and USPs here. You can also use additional keywords and answer any questions that the shoppers may have regarding your product in this section. Your description should be easily readable, informative and convincing. 

Use bullet points, subheadings and paragraphs to structure the text and emphasize the major points. Use a friendly tone that is consistent with the brand’s voice and personality. Do not forget to finish with a call-to-action at the end, such as “Add to cart” or “Buy now”.

Use quality photos and videos.

As shoppers browse on Etsy, your photos and videos are the first things they see. They should depict your product’s description, color, size, shape, and design, as well as what it looks like in use or within a context. You should ensure that each listing has five photos or more from different angles and perspectives and either natural or bright lighting. 

You may also use videos to show how your product operates or is made, which increases trust and engagement.

Provide free shipping or competitive rates

Shipping costs can ruin many purchases, even on marketplaces like Etsy where they heavily differ from one vendor to another. Providing free shipping might help you beat the competition and make more people buy your products. 

It can also increase your search rank on Etsy, as they promote listings that provide free shipping or free shipping guarantees (where you offer free shipping above a set amount). At least if you cannot afford free shipping, then make sure that the shipping costs are not too high and at least competitive with other products on Etsy.

Utilize social media and email marketing to attract visitors.

Although search engine optimization for Etsy stores and listings is crucial, solely relying on organic traffic will not cut it. You should also employ other platforms to advertise your products and increase the number of visitors to your Etsy shop. 

Social media and email marketing are some of the best methods used for achieving this. You may use Instagram, Pinterest, Facebook, or TikTok to feature products, share BTS stories, and engage with your audience. You can also use email marketing to acquire loyal customers, send newsletters, and provide discounts or incentives.

Encourage reviews and feedback.

Trust and credibility in Etsy are based on reviews and feedback. They also affect your search results because Etsy prefers listings that have many and positive reviews. If you want to get more reviews and feedback, then you should offer great customer service, provide quality products, and over-deliver. 

You should also get in touch with your buyers after they receive their orders and kindly request them to review or leave feedback. Through Etsy’s messaging system or email marketing, you can achieve this. Also, don’t forget to reply to the reviews or comments you receive, whether they are positive or negative, and thank your clients for their support.

Continue to upgrade and refine your store.

Updating and optimizing your shop are two of the best ways to cut through the noise on Etsy. One should constantly be on the lookout for new trends, opportunities, and customer needs and tailor your products and strategies accordingly. 

At the same time, you should monitor your shop’s performance using Etsy’s statistics and analytics, Google Analytics, or other third-party apps. You should analyze your traffic sources, keywords, conversions, sales, revenue, and what works and what does not work. You should then use this information to continue to improve your store and listings, test new concepts, and grow your business.

Some FAQs

How does Etsy SEO help?

By helping you achieve higher levels of visibility, Etsy SEO can help you reach more potential buyers searching for similar products. It may also enhance your credibility, reputation as a seller, sales, and revenue.

What are the key points of Etsy SEO?

The major components of Etsy SEO include the shop title, shop description, item titles, item descriptions, item tags, item categories, item attributes and item photography and videography.

What keywords should I use for Etsy SEO?

Keywords are the terms that customers type into Etsy and other search sites to search for products. You can determine the best keywords for your Etsy SEO through eRank, Semrush, or Google Keyword Planner. You may also conduct competitor research, market research and niche research.

How can I use keywords for my Etsy SEO?

Keywords should be used in your shop’s title, shop description, item titles, item descriptions, item tags, item categories, and item attributes. You should use keywords that are relevant, specific, and defining to your products and brand. You also need to ensure that you do not use keyword stuffing, such as using too many keywords or repetitions of the same keywords.

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