Amazon Merch on Demand: The Complete Guide to Selling Merch on Amazon

Emma Swift

Amazon merch on demand

In recent years, online marketplaces like Amazon have revolutionised the way people buy and sell goods. One such innovative program offered by Amazon is Merch on Demand, a print-on-demand service that allows sellers to create and sell their own branded merchandise on the platform.

Whether you are an individual artist, a small business owner, or a creative entrepreneur, Amazon Merch on Demand provides an accessible and risk-free way to tap into the e-commerce market.

What is Amazon Merch on Demand?

Amazon Merch on Demand (sometimes referred to as Merch by Amazon) is a program that enables individuals and businesses to upload their own designs for a variety of products, including shirts, phone cases, sweatshirts, hoodies, and more. Here is how it works:

  • Design Creation: Sellers create unique designs using their creativity or existing templates provided by Amazon.
  • Product Selection: Sellers choose the type of merchandise they want to sell, such as t-shirts, hoodies, or phone cases.
  • Upload and Listing: Sellers upload their designs to the Amazon platform, where they are listed for sale.
  • Printing and Shipping: When a customer orders, Amazon handles the printing, packaging, and shipping directly to the buyer.
  • Customer Service: Amazon also manages customer inquiries and returns, relieving sellers of these responsibilities.

How to Start Selling Amazon Merch on Demand

If you’re interested in becoming a successful Amazon Merch on Demand seller, follow these steps:

  • Create an Amazon Account: If you do not already have one, sign up for one. You will need a professional seller account to apply for Amazon Merch on Demand.
  • Apply for Amazon Merch on Demand: Visit the Amazon Merch website and click on “Request invitation”. Amazon reviews applications and approves qualified sellers.
  • Choose Your Niche: Decide what kind of merchandise you want to create. Consider your target audience, trends, and your own interests.
  • Design Your Merch: Use Amazon’s design templates or create your own unique designs. Ensure they resonate with your chosen niche.
  • Upload Your Designs: Once approved, upload your designs to the platform. Optimise your product listings with compelling descriptions and relevant keywords.
  • Pricing and Profit: Set your prices based on production costs, Amazon’s fees, and your desired profit margin.
  • Promote Your Merch: Utilize social media, email marketing, and other channels to promote your products. Building a brand presence is crucial.
  • Monitor Sales and Adjust: Regularly analyse your sales data and customer feedback and adjust your strategy accordingly.

Scaling Your Amazon Merch on Demand Business

Here are some points for scaling your merch business:


  1. Diversify Your Designs

Do not limit yourself to a single design or niche. Create a diverse portfolio of designs that cater to different interests and demographics. Consider seasonal themes, holidays, and trending topics. By offering variety, you will attract a broader audience.

  1. Collaborate with Influencers

Leverage social media influencers or content creators to promote your merchandise. Partner with individuals whose audience aligns with your target market. Influencer endorsements can significantly boost visibility and sales.

  1. Optimize Listings for Search

Amazon’s search algorithm plays a crucial role in product visibility. Use relevant keywords in your product titles, bullet points, and descriptions. Think about what potential buyers might search for when looking for similar products.

  1. Monitor Trends and Seasonal Demand

Stay attuned to industry trends and seasonal demand. Adjust your offerings accordingly. For example, if Halloween is approaching, create spooky-themed designs. Being timely and relevant can lead to higher sales.

  1. Pricing Strategy

While competitive pricing is essential, pay attention to your work. Consider factors like production costs, Amazon’s fees, and your desired profit margin. Experiment with different price points to find the sweet spot.

  1. Build a Brand Identity

Consistency matters. Develop a cohesive brand identity across your merchandise. Use the same fonts, colours, and design elements. A strong brand presence fosters trust and encourages repeat purchases.

  1. Leverage Social Proof

Encourage customers to leave reviews and ratings. Positive feedback builds credibility and encourages new buyers. Consider offering incentives (such as discounts) for leaving reviews.

  1. Expand Beyond Amazon

While Amazon is a powerful platform, explore other avenues as well. Create your own website or sell on other marketplaces. Diversifying your sales channels reduces dependency on a single platform.

Challenges and Solutions

Here are some copyright and solutions that you might face:

  1. Copyright and Trademark Issues

Ensure your designs do not infringe on existing copyrights or trademarks. Research thoroughly and create original content. If in doubt, consult legal professionals.

  1. Inventory Management

Although Amazon Merch on Demand eliminates inventory costs, efficient management is crucial. Regularly review your listings, retire underperforming designs, and introduce fresh ones.

  1. Customer Service Excellence

Promptly address customer inquiries, resolve issues, and handle returns professionally. Positive customer experiences lead to repeat business and word-of-mouth referrals.

Pros and Cons of Amazon Merch on Demand

Look at some pros and cons of Amazon Merch on Demand:


  • No Upfront Costs: Unlike traditional merchandising, you do not need to invest in inventory upfront.
  • Global Reach: Amazon’s vast customer base ensures exposure to a global audience.
  • Print-on-Demand: Only produce items when there is demand, reducing waste.
  • Low Risk: Minimal financial risk for sellers.


  • Competition: The marketplace is competitive, so standing out requires effort.
  • Amazon’s Control: Amazon sets the rules, including pricing and product availability.
  • Limited Customization: While you can upload your designs, customization options are somewhat limited.

Best Practices for Selling Merch on Amazon

  • Quality Matters: Ensure high-quality designs and products.
  • Keyword Optimization: Use relevant keywords in your product titles and descriptions.
  • Brand Identity: Create a consistent brand image across your merchandise.
  • Stay Updated: Keep track of trends and adjust your offerings accordingly.
  • Customer Service: Provide excellent customer support.

Is It Worth Starting Merch by Amazon in 2024?

Yes, with the right approach, Amazon Merch on Demand can be a lucrative venture. Research your niche, create compelling designs, and leverage Amazon’s platform to reach a broad audience. Remember, success in e-commerce requires persistence, adaptability, and continuous improvement. So, start creating your own merch empire on Amazon.

Mostly Asked Questions

What is Amazon Merch on Demand?

Amazon Merch on Demand is a program that allows businesses and individuals to create and sell their own branded merchandise on the Amazon platform. Sellers can upload their designs, and Amazon handles printing, packaging, and shipping.

Who can participate in Merch on Demand?

Anyone with a professional seller account on Amazon can apply for Merch on Demand. Whether you are an artist, designer, or entrepreneur, you can start selling your custom merchandise.

What types of products can I create?

You can create various products, including t-shirts, hoodies, phone cases, mugs, and more. Choose the merchandise that aligns with your brand and target audience.

Do I need to invest in inventory?

No, Amazon Merch on Demand is a print-on-demand service. You do not need to invest in inventory upfront. Products are printed only when a customer places an order.

How do I optimize my product listings?

Use relevant keywords in your product titles and descriptions. Highlight unique features of your designs. High-quality images and compelling descriptions attract buyers.

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