How to sell digital downloads on Etsy?

Emma Swift

Etsy is a popular online shopping site where you can sell your creations. Therefore, you should consider the quality of uploaded images, provide detailed product descriptions, and employ efficient marketing strategies to promote your store. Want to know how to sell digital downloads on Etsy? Keep reading.

This article will address the most commonly asked questions and offer several ideas that can contribute to the development of your Etsy shop.

How to sell digital downloads on Etsy?

Here are 8 steps to sell digital downloads on Etsy:

#Step 1. Make an account on Etsy 

To create an Etsy shop, you sign up with your email address so that you can commence selling digital download on Etsy. Then log in to your account and select the option “Sell on Etsy”. With some helpful tips, it would take a little while for you to establish your store and sell on Etsy. Choose your language, location, and currency. You should also specify the nature of your shop.

Once you give the required details, choose an appropriate name for your Etsy shop and provide a payment option. Be sure to include data about your store in the “About” section. Remember, it will help you boost your brand awareness.

Moreover, it is also advisable to choose a theme to showcase what products you will offer at your Etsy store. Goods for a proper theme may also improve your customers’ shopping experience. At this point, it is also important to develop an Etsy banner.

#Step 2. Customize and name your store

The store name is the first thing that most customers pay attention to, so choosing the appropriate one is crucial. Getting the right hashtag will help you market your store online. It is supposed to make you stand out from other competitors.

#Step 3. Photoshop to make them pop

It is possible to upload your photos on Etsy in a few clicks, but it is hard to choose the best pictures that are going to attract new customers and push them into buying something. With pro-level photo editing software, you are able to make images look different from everyone else’s.

If you are not aware of editing your photos but want to sell digital prints at this point or do not wish to waste too much time tweaking your pictures, then even if it is required by outsourcing as, there are businesses that specialize in such areas like FixThePhoto.

#Step 4. Make your listing

In selling photography prints, you should illustrate how your customers can apply them. You can develop functional framing and visualizations devices including Shoot, Photofunia, iArtView, and Sell. Besides, you may show that the prints can be applied to T-shirts, book covers, and other products.

#Step 5. To improve SEO, research keywords

Using promotion methods on Etsy requires consideration of the issue related to Etsy SEO. Add keywords relevant to your listings and their in-depth descriptions. 

Keywords must be included in the product titles as well. Instead, you can use professional services such as Ahrefs Keywords Explorer, SEMrush, and Google Keyword Planner to find the most popular keywords that people use precisely for driving traffic to your site.

#Step 6. Digital photos pricing

Setting the correct prices can be difficult, especially if you are new to running your Etsy store. The average price on Etsy of digital download photos is between $5 and $6 per element, but you can set your own prices for the customers. Be sure to analyze your competitors’ stores. It is better to set reasonable prices when it comes to the process of selling your digital download photos on Etsy.

Whatever the price you plan to charge, make sure that it includes all fees for services from such a platform. Although you may establish an Etsy shop without paying a penny, publishing a product listing will only cost $0.20. On top of that, you will have to incur a 5% transaction fee or a minimum of 3 percent and $0.25 transaction fee as well.

#Step 7. Listings promotion

The success of the business can never be guaranteed by just setting up an online store and populating it with listings. However, to distinguish yourself from other e-commerce stores on Etsy, you also need to strengthen your brand’s online image and run a powerful advertising campaign so that people can find your products.

To sell digital download photos on Etsy, it will take about twenty-four hours for them to appear on Etsy. However, you need to market them straight away. You can advertise your products on Etsy and Facebook. Moreover, you should be able to set up profiles on other social media like Etsy, YouTube or, TikTok and so on.

#Step 8. Customer service should be high-quality for the good reviews

It is now time to learn how one can motivate customers to purchase more goods. You will have to spend 5 times as much as you would normally in order to acquire new customers. This is why you should develop listings with good photos and thorough descriptions of your products. If not, potential buyers will not notice your listing, and they will go to the other products.

Moreover, your target buyer may want to buy your products due to feedback left by other customers who have purchased them since there are positive reviews. If your customers can find positive reviews about the products that they bought on your site, it will improve their awareness of the brand’s authority and ensure a more successful application of marketing tools.

Some Questions

Does Etsy allow photo downloads?

Yes, you can sell digital art on Etsy. Instead, sellers on Etsy that deal with digital downloads are moving everything from custom themes for websites to digital versions of prints. On Etsy, a new pattern for digital prints is emerging.

How to sell digital downloads on Etsy

Creating a digital download product listing on Etsy is the same thing as creating physical product listings. When you list your item, it can be an instant download or made-to-order.

Should digital downloads be sold on Etsy?

With the help of Etsy, it is possible to sell digital products that have alternative sources of income. Setting up an Etsy shop selling digital assets is one of the best ways to make passive income while leveraging your creativity and putting minimal effort into maintaining a running store.

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